Students from LCCA’s BA (Hons) Fashion Media and Promotion course recently showcased their creativity and strategic thinking through a live industry brief with fashion brand Lazy Oaf.

Working from the L’Oaf Bakery brief, student teams were challenged to develop an original fashion film alongside a digital marketing strategy, bringing the collection’s narrative to life while capturing Lazy Oaf’s distinctive and playful brand identity.

The final presentations showcased the breadth of creative talent across the cohort, with each team taking a unique approach to the same brief. From visual storytelling and campaign concepts to digital strategy, students demonstrated their ability to combine creative thinking with the strategic skills needed to develop engaging fashion campaigns.

Presenting their work directly to industry professionals also gave students valuable experience of working to a professional brief and pitching their ideas to a client. The session provided an opportunity for students to communicate their creative vision, explain and justify their strategic decisions, and receive feedback from professionals working in the industry.

Sadie Clayton, Head of Industry Engagement & Partnerships at LCCA, said:

“It was brilliant to see how the same brief resulted in such a diverse range of creative concepts, storytelling approaches, and campaign ideas. Presenting to a client is something I’ve always encouraged students to do if possible, as it’s an invaluable experience, giving students the opportunity to communicate their creative vision, justify their strategic decisions, and receive professional industry feedback.”

Live industry projects such as this give LCCA students the opportunity to apply their skills to real-world creative challenges, while developing their confidence and professional experience in preparation for careers in the fashion and creative industries.

LCCA would like to thank the Lazy Oaf team for their continued partnership and commitment to supporting the next generation of creative talent, as well as the academic team and Marta Rekawek for helping to make the project such a success.