Duration: Three years (or four years with integrated Foundation in Design and Creative Business Pathway) 
Tuition Fees: Foundation – £5,760 per annum | Undergraduate – £9,790 per annum 
course overview
Why get a degree in Fashion Management and Marketing?
With LCCA’s BA (Hons) Fashion Management and Marketing degree, you’ll explore the commercial, strategic and creative processes that drive the fashion industry. Combining fashion business knowledge with industry-focused skills, you’ll discover how brands are built, marketed and grown within a rapidly evolving global industry.
Throughout the course, you’ll develop expertise in fashion marketing, branding, buying and merchandising, consumer behaviour, trend forecasting and retail strategy. You’ll learn how to analyse markets, identify commercial opportunities and communicate brand identities while immersing yourself in the fashion industry and exploring factors influencing contemporary fashion.
You’ll work on industry-focused projects, develop professional communication skills through presentations and pitches, and complete an industry placement that provides valuable real-world experience.
By graduation, you’ll have developed a professional portfolio and the knowledge, confidence and practical skills needed for careers across fashion marketing, branding, retail, merchandising and business development. .
Skills you’ll learn
- Fashion marketing and communications
- Fashion branding and brand strategy
- Consumer behaviour analysis
- Fashion buying and merchandising
- Trend forecasting and market research
- Visual merchandising
- Experiential retail strategy
- Fashion event management
- Professional pitching
- Retail and marketing strategy
- Adobe Creative Suite skills
- Professional portfolio development
COURSE STRUCTURE
What will you learn on a Fashion Management and Marketing course?
Throughout the course, you’ll explore fashion business, marketing, branding and retail strategy while developing the commercial and creative skills needed to succeed in today’s global fashion industry. Your learning will progress from core marketing and management principles to advanced trend forecasting, business development and strategic planning. This course is available as either a three-year degree or a four-year degree with Foundation Year.
Foundation Year: Learn the foundations of fashion business and creative practice
Our Foundation Year gives you the creative, technical and academic foundations needed for degree-level study in the UK. Through practical projects, research and creative exploration, you’ll build confidence, develop key skills and begin creating a portfolio of work.
Visual Culture
Explore how art, design and media communicate ideas and influence the world around us. You’ll develop visual analysis and critical thinking skills while learning how cultural, social and technological influences shape contemporary creative practice.
English for Academic Purposes, Research & Study Skills
Build the academic skills needed for university study, including research, critical thinking, academic writing and presentation. You’ll learn how to communicate ideas clearly, evaluate sources and develop confidence in your academic practice.
Final Major Project
Complete a self-directed creative project that brings together the skills you’ve developed throughout your Foundation year. From initial research and experimentation all the way through to a finished outcome, you’ll demonstrate your creativity, problem-solving and readiness for degree-level study.
Year 1: Learn the foundations of fashion business and creative practice
In Year 1, you’ll develop a strong understanding of the key principles that underpin fashion management and marketing. Combining creative thinking with commercial awareness, you’ll explore how fashion brands communicate, engage consumers and bring products to market while developing practical business and digital skills.
Fundamentals of Fashion Marketing and Communications
Explore the core principles of fashion marketing, branding and creative communication. You’ll learn how fashion brands build their identity, engage audiences and communicate their values across a range of traditional and digital platforms.
Fashion Event Management
Discover the planning, coordination and delivery of fashion events, productions and campaigns. You’ll develop an understanding of project management, team leadership and industry-standard practices while exploring the role events play in fashion promotion and brand building.
Fashion Buying and Merchandising
Learn how fashion products move from concept to consumer through buying, merchandising and retail planning. You’ll explore how fashion businesses balance creativity, customer demand and commercial performance to deliver successful collections.
Understanding Consumer Behaviour
Examine the factors that influence fashion purchasing decisions and brand engagement. You’ll develop research and analytical skills while exploring how social, cultural, economic and political influences shape consumer behaviour.
Year 2: Develop industry expertise and professional experience
In Year 2, you’ll build on your commercial and creative knowledge while developing specialist skills that reflect the evolving nature of the fashion industry. You’ll explore forecasting, retail innovation and consumer experience while gaining valuable professional experience through an industry placement.
Forecasting Fashion Futures
Develop the research and analytical skills needed to identify emerging fashion trends and cultural shifts. You’ll learn how trend forecasting informs business decision-making and create your own future-facing concepts for fashion brands and target audiences.
Visual Merchandising and Experiential Retailing
Explore how retail environments influence customer experience and purchasing behaviour. You’ll develop visual merchandising concepts and learn how brands create engaging physical and digital retail experiences that strengthen consumer connections.
Professional Development and Placement Support
Prepare for industry placement and future employment through professional development activities. You’ll build employability skills, develop your CV and professional profile, practise interview techniques and gain confidence presenting yourself in professional environments.
Fashion Industry Placement
Gain first-hand experience of the fashion industry through a professional placement. You’ll apply your academic learning within a workplace setting while developing practical skills, industry knowledge and a deeper understanding of how fashion businesses operate.
Year 3: Create future-focused fashion business strategies
In your final year, you’ll bring together everything you’ve learned to develop innovative business concepts and strategic solutions for the fashion industry. Focusing on research, forecasting, entrepreneurship and career planning, you’ll create a substantial body of work aligned with your personal interests and professional ambitions.
Strategic Research Proposal
Conduct in-depth research into contemporary fashion management and marketing challenges. You’ll investigate market opportunities, evaluate industry trends and develop a proposal for a future-focused fashion business concept.
Trend Forecasting and Concept Development
Explore the macro trends shaping the future of fashion while developing advanced forecasting skills. You’ll translate research into strategic insights and create original concepts informed by consumer, retail, cultural and industry developments.
Strategic Implementation and Career Planning
Develop and present a fully realised business proposal informed by your strategic research. Alongside producing market reports and visual presentations, you’ll reflect on your professional development and create a career plan aligned with your future ambitions within the fashion industry.
What jobs can I get with a fashion management and marketing degree?
A Fashion Management and Marketing degree can open the door to a wide range of careers across fashion business, branding, retail, marketing and communications. Graduates develop a combination of commercial, strategic and creative skills that are valued by fashion brands, retailers, agencies and entrepreneurial ventures.
Some examples include:
• Fashion Marketing Manager
• Fashion Brand Manger
• Fashion Buyer
• Fashion Merchandiser
• Visual Merchandiser
• Fashion PR Executive
• Fashion Communications Executive
• RetaiL Marketing Executive
• Fashion Marketing Executive
WHAT’S IT LIKE STUDYING AT LCCA?
Career Focus: at LCCA, you’ll find excellent teaching, career-focused learning and a welcoming environment that encourages you to thrive.
Dedicated Facilities: our campuses are equipped with specialist facilities and industry-standard tools, giving you the space and support to push your creativity further.
Industry Insight: our teachers are experts in their fields, enriching your learning experience by giving you access to the latest industry knowledge and networks across their creative specialisms.
Creative Specialist: your LCCA degree is awarded by University for the Creative Arts, the UK’s #2 creative specialist university.
We provide dedicated facilities to help you produce work to an industry-standard level and prepare for a bright future. These resources ensure that, upon graduation, you’ll feel ready to start working from day one.
At LCCA, you’ll have access to a wide range of specialist facilities across the college, including:
WGSN access and digital library resources through UCA – WGSN is a leading trend forecasting platform for fashion and design businesses.
Fashion studios with 24 industrial sewing machines, overlockers and embroidery machines.
Printmaking studio for hands-on experimentation.
Mac studios with 110 Apple iMacs, equipped with software such as GameMaker, Autodesk Maya, Unreal Engine, Cinema 4D and Adobe Creative Cloud applications.
Whether you’re starting your first degree or returning to education to take your career in a new direction, LCCA connects you to industry networks that matter. With strong professional links and hands-on opportunities, you’ll build skills, gain real experience and make the connections that open doors.
Recent industry partners include:
· Oxfam
· M.C Overalls
· Oh Polly
· Lazy Oaf
· BetteX
· Loanhood
· My Wardrobe HQ
· Fashion Minority Alliance
· Crazy Colour· My Wardrobe HQ
· Juicy Couture
· The NAT
· Vivienne Westwood
· Halpern
· David Koma
· Jordan Luca
· Paul Costelloe
· Dilaria Findikoglu
WHAT OUR STUDENTS SAY
STUDENT WORK
what are the entry requirements for this course?
The standard entry requirements* for this course are one of the following:
32 UCAS tariff points from accepted qualifications*,
Pass at Foundation Diploma in Art & Design (Level 3 or 4),
Merit, Pass, Pass at BTEC Extended Diploma,
Pass at UALAB Extended Diploma,
32 UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject,
A minimum of 24 points in the International Baccalaureate, see more information about IB entry requirements
And
4 GCSE passes at grade A*-C and/or grade 4-9 including Functional Skills English/Key Skills Communication Level 2.
If your first language is not English, you will need an IELTS score of 5.0 or equivalent.
The standard entry requirements* for this course are one of the following:
112 UCAS tariff points from accepted qualifications
Pass at Foundation Diploma in Art & Design (Level 3 or 4)
Distinction, Merit, Merit at BTEC Extended Diploma
Merit at UAL Extended Diploma
112 UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
27 points in the International Baccalaureate, see more information about IB entry requirements
And
4 GCSE passes at grade A*-C and/or grade 4-9 including Functional Skills English/Key Skills Communication Level 2.
If your first language is not English, you will need an IELTS score of 6.0 or equivalent. If you require a visa to study in the UK, you will also need a minimum score of 5.5 in each individual component.
At LCCA, we welcome students who are ready to move on from their current institute and find a new place to study.
All of our UCA-accredited undergraduate degrees offer the option of direct entry into the third year (Level 6), depending on your existing qualifications.
To find out if you’re eligible for direct entry, simply contact us to discuss your admissions options.
Foundation UK/EU citizens – £5,760 per annum
Undergraduate Fees: UK/EU citizens £9,790 per annum
Note:
*To see the accepted QCF qualifications, visit: http://uca.ac.uk/study/accepted-qualifications/
*Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.
*We occasionally make offers below the standard entry criteria for students who have faced challenges that affected their performance and who were expected to achieve higher results. In these cases, a strong portfolio is especially helpful.
*LCCA fees are expected to increase annually in line with inflation and the UK government legislation.
Getanswersabout LCCA’s Fashion Management and Marketing degree
Fashion management and marketing focuses on the business side of the fashion industry. It combines branding, marketing, buying, merchandising and consumer insight to help fashion businesses grow, connect with customers and respond to changing market trends.
Fashion business professionals need a combination of commercial awareness, creativity and communication skills. Throughout the course, you’ll develop expertise in fashion marketing, branding, consumer behaviour, buying, merchandising, trend forecasting and professional presentation, preparing you for a range of careers across the industry.
Fashion marketing careers typically require a combination of industry knowledge, commercial awareness and practical experience. At LCCA, you’ll develop skills in branding, consumer behaviour, communications and trend forecasting while completing an industry placement and building a professional portfolio.
Developing a strong CV, professional profile and understanding of the industry can help you secure a placement. Throughout the course, you’ll receive support with placement preparation, professional development and employability skills to help you identify and apply for suitable opportunities.
London is a global centre for fashion, retail and creative business, home to major brands, agencies and industry events. Studying in London gives you access to networking opportunities, industry insight and a vibrant fashion community while building valuable professional connections.