We’re back with another episode of MAKING IT: Creative Careers Unlocked, and this month host Sadie Clayton is joined by Stephanie O’Reilly, Head of Community at schuh, to explore the power of inclusivity, community, and purpose-driven branding in today’s fashion industry.
In this episode, Stephanie shares insight into her career journey and what it really means to build authentic connections between brands and people. Together, Stephanie and Sadie discuss how schuh is creating community-led initiatives that go beyond products — championing inclusivity, representation, and positive social impact across the industry.
If you’ve ever wondered what a career in PR, brand communications, or community management looks like, this conversation offers an honest behind-the-scenes perspective. Stephanie talks about the importance of understanding brand values, building meaningful relationships, and creating campaigns that genuinely connect with audiences.
The conversation also explores how fashion brands are evolving to become more community-focused, why inclusivity needs to be more than a buzzword, and how young creatives can stand out in industries built on communication and collaboration.
For students and emerging creatives, this episode is packed with practical advice on networking, building confidence, and finding opportunities within fashion beyond traditional design roles.
MAKING IT: Creative Careers Unlocked is live now. Watch Stephanie’s full episode here, and subscribe to discover more career journeys, industry insights, and opportunities designed to help you make it.
About schuh
Founded in 1981, schuh has become one of the UK’s leading footwear retailers, known for its trend-led collections, strong brand identity, and commitment to individuality and self-expression.
Alongside fashion and retail, schuh has developed a strong focus on community and social impact through initiatives centred around sustainability, inclusivity, and wellbeing. Through projects supporting mental health, LGBTQ+ communities, youth development, and environmental responsibility, the brand continues to evolve beyond retail — creating spaces and partnerships that reflect the diverse communities it serves.
As Head of Community, Stephanie O’Reilly plays a key role in shaping these conversations and ensuring community and inclusivity remain at the heart of the brand’s work.
LCCA Life
At the London College of Contemporary Arts (LCCA), we know creative careers are about more than technical skills — they’re about people, communication, and collaboration too. That’s why we created MAKING IT: Creative Careers Unlocked, a series designed to connect students with the people shaping today’s creative industries.
Hosted by Sadie Clayton, our Head of Industry Engagement and Partnerships, the series spotlights diverse career journeys across fashion, business, styling, PR, innovation, and beyond — giving students real insight into the many ways to build a successful creative career.
Our courses combine industry-focused learning with opportunities for networking, live projects, placements, and professional development — helping students gain the confidence and experience needed to thrive in the industry.
All courses are awarded by our academic partner, the University for the Creative Arts (UCA) — one of the UK’s leading specialist arts institutions.
At LCCA, we don’t just prepare you for creative careers — we help you find your place within the industry and the communities that shape it.