We’ve just dropped a new episode of MAKING IT: Creative Careers Unlocked, and if you’ve got your eyes set on a future in fashion, this one’s a must-watch. This time, host Sadie Clayton links up with Amy Gibson, Creative Director at Juicy Couture, to talk creative direction, fashion careers, and what it actually takes to lead a global brand.
In the episode, Amy gets real about what being a fashion creative director actually looks like day to day in a behind-the-scenes look at how brand vision, product, influencer partnerships and culture all tie together. She also talks honestly about how her studies helped her get started, and why mixing creative instinct with business thinking is non-negotiable if you want to move up in the industry.
Sadie and Amy get into how brands stay relevant in an overcrowded fashion landscape. Think storytelling, cultural relevance, audience engagement and making sure runway shows, product development and influencer collaborations all connect into one cohesive brand identity. It’s about more than designing nice clothes – it’s about building a world people want to be part of. Whether you dream of working behind the scenes or leading the next big fashion label, Amy’s insights into creativity, leadership, and adaptability shouldn’t be missed.
If you’re a fashion student or early-career creative figuring out your next steps, this episode is packed with real-world advice. It goes beyond the classroom to unpack the mindset, skills and adaptability you’ll need to succeed in creative direction, fashion leadership and the wider fashion industry.
📺 Watch the full conversation with Amy Gibson here, and subscribe for more professional stories, industry insights, and practical guidance designed to help you make it.
About Juicy Couture
Juicy Couture is an iconic American fashion brand best known for its playful take on casual glamour — a signature blend of fun, bold design and everyday wearability. Originally founded in 1997 in Los Angeles, Juicy Couture became a global cultural force in the early 2000s with its velour tracksuits and bright, statement pieces that captured both celebrity and mainstream attention.
Today, the brand continues to evolve while staying true to its roots in bold design and accessible luxury. Its collections span ready-to-wear, denim, accessories, swimwear, fragrance and the brand’s recent return to physical retail in the UK reflects its ongoing cultural relevance.
Juicy Couture’s creative energy, heritage aesthetic, and ability to connect with both nostalgic and new audiences make it a compelling example of how fashion brands can stay relevant while honouring their history.
LCCA Life
At London College of Contemporary Arts (LCCA), we know that every creative journey is unique. That’s why we created MAKING IT: Creative Careers Unlocked – a series that shines a light on the real stories, skills, and experiences shaping today’s creative industries.
Hosted by Sadie Clayton, our Head of Industry Engagement and Partnerships, the series is your direct access pass to the designers, innovators, and makers defining contemporary fashion. From sustainability and brand building to collaboration and craft, each episode brings real-world insight straight from industry leaders.
Our degree programs are fundamentally built around practical experience, genuine industry connections, and hands-on learning. Through live briefs, placements, networking events, and portfolio development opportunities, we’re absolutely committed to preparing you for careers that are creative, resilient, and future-focused.
When you study at LCCA, your courses are awarded by the University for the Creative Arts (UCA) – one of the UK’s leading specialist arts institutions – meaning you’re backed by both industry relevance and academic excellence.
At LCCA, you don’t just study fashion. You learn how to make it.
